Easily connect with your consumer using innovative technology.

Today’s consumers live in a rapidly digital world that is seamlessly integrating into everyday life. The consumer desire for convenience, as well as immersive consumption experiences, has driven rapid technological change across the FMCG, retail, and food service landscapes. In turn, consumer needs and expectations are evolving, and brands are now embracing the latest digital technology to cater to these newfound behaviors and expectations.

What do Smart Labels mean?

  • Product activation to make them digital (IoT).
  • Data collection to allow Brand Owners to control their supply chain (grey market activities) and better understand the dynamics of their market (business intelligence).
  • Possibility for Brand Owners to exchange data with their prospects and clients (On Trade / Off Trade / Home) in one-to-one communication.
  • Possibility for consumers to interact with the product and get more out of it.

Smart Labels can be broken down into two categories:

  • Interactive – how you connect with the consumer via your packaging such as Augmented Reality, NFC and Printed Electronics
  • Track and Trace – supply chain management such as Digimarc, EAS (Electronic Article Surveillance) tags and RFID

Engage your customers with Smart Labels

Security and Authentication

Security and authentication is an important feature of the 1.100 Euro wine. Each bottle comes with a unique certificate including bottle number, packing date and even the name of the person who was responsible for the packing process.

The company produced a new, super-premium and limited edition Barolo (Nebbiolo). It was equipped with custom-made, NFC tamper evident tags embedded on the closure to verify that the wine is authentic and unopened. JOULEHUB delivered and integrated labels in the NFC tags.

Augmented Reality Experience

The mobile application for iOS and Android developed by VR-BRAIN gives wine drinkers the opportunity to learn more about the company founders, winery and the wine they are enjoying, thanks to the Augmented Reality experience. The AR can be initiated from every wine brand, available in over 30 countries worldwide.



The customer’s need was to understand if some of their production machinery (aged between 10 and 15 years) were easily upgradable and it was possible, with some changes, to analyze some important information of the production cycle such as temperature, humidity, brightness, etc..

The customer did not want to change the machines of this particular line (for reasons of certification and design) but only wanted to update them.

We worked on this study recreating to scale some machines of the production process of the customer.

  • Increased performance efficiency
  • Reduction of Corrective and Predictive Maintenance costs
  • Early problem forecasting
  • Reduction of production costs
  • Energy and maintenance cost savings


Thanks to our designers, we first analysed our customer’s system and created a model of the main machines found in the company. We created a “Steam Machine” and inserted some sensors: humidity, temperature, pressure, brightness.
With Microsoft integrated systems, we created an IOT Hub to capture all the information coming from the machines. These data, after being analyzed, studied and learned by our AI, were displayed on a dashboard thanks to the Microsoft Dynamics CRM platform.The on-site operator can associate a job directly without having to contact the technician. Thanks to the app loaded on his vehicle or portable device, the technician is always aware of the latest tickets assigned and work orders.


  • Sensors produce data
  • Profibus sensor concentrator
  • Siemens SPS (PLC)
  • AZURE IoT Hub Connector
  • Configurable device and system connectivity
  • Concentrate & harmonize sensor data (OMPP)
  • Field Gateway
  • Microsoft AZURE Platform
  • IoT Hub / Stream Analytics / Machine Learning
  • Cloud Gateway
  • Collect data
  • Analyse & interpret data
  • Anomaly detection
  • Trigger follow-up process


  • Industrial Automation, Automation
  • Steelmaking
  • Metalworking



For one of our Swiss customers who designs and manufactures automotive parts, we have designed an after-sales remote maintenance system using augmented reality. The company sells these products abroad and was looking for a method to reduce logistical support costs (travel, training, entertainment expenses) and reduce downtime for the arrival of the technician. The project included three particular uses: training, maintenance and repair.

  • Reduced travel costs
  • Possibility of assistance in remote locations
  • Reduced waiting times for service


Before going into the specifics of the applications, let’s have a quick overview of how Augmented Reality is used in the after-sales phase. For the post-purchase there are ways of involvement through AR that consist of games and animations that are activated thanks to a QR code or other types of markers placed on the product packaging. Its use can be through smartphones, tablets or thanks to smart glasses that allow you to have your hands free and thus be able to operate directly on the product or interact with the information displayed.
The AR allows to provide complete information, presented in an engaging and interactive way, through the use of 3D images or videos. Augmented reality is directly applied to the product and additional information becomes visible on the product itself or in manuals and instruction manuals, which become interactive.
Our platform is equipped with the advanced Augmented Reality technology that allows you to communicate visually and in real time with the maintenance technician wherever he is.


Our platform will take care of everything else, putting the operator in contact with the maintenance technicians and, from a distance, will guide him step by step to carry out the intervention in a timely manner, solving the problem and reducing the machine downtime.
With the help of our remote maintenance and service platform, there is a drastic reduction in maintenance costs, and thanks to the speed and ease of operator intervention, normal plant operation will be restored, reducing the economic loss associated with production downtime.


  • Remote viewing for real-time assistance
  • More effective management of interventions
  • Efficient maintenance
  • Remote management of interventions
  • Always available manuals
  • Lower cost for the company
  • Dynamics 365
  • Azure
  • IOT


  • Sector: Any sector, just adapt the platform to the machines in question and update Database



Our customer, a well-known Ticino pharmaceutical company, decided to adopt an automatic storage system in order to move the product from the warehouse to the production department. The six-step redesign project included savings on personnel costs, errors and inventory, and better use of space, as well as the fiscal benefits of the Industry Plan 4.0.


Automation is increasingly a strategic lever for improving efficiency and process control, even in non-industrial contexts.
To meet these traceability requirements and to reduce manual work, our customer has decided to install an innovative automated warehouse for the storage of materials.
The cabinet is entirely controlled via WiFi and integrated with the management information system. It also has an optical barcode reading device that allows the IT association between the calibration code of the individual package and the relative batch and expiry data given in the loading document.
The warehouse had to work in a clean room.

The warehouse had to work in a clean room.
The project of analysis, sizing and evaluation of the automated warehouse was divided into six phases:

  1.  AS-IS process analysis: study of the activities carried out by the customer before the installation of the new warehouse, carried out according to the principles of business process orientation (Davenport, 1993).
  2. Collection and study of historical data: creation of a database of all incoming and outgoing movements and their respective stocks, in a time horizon representative enough to serve as a basis for the sizing process.
  3. Identification of the TO-BE scenarios: definition of a series of possible scenarios as the values of some drivers of the future state change: the evolution over time of the demand for different materials; their coverage index in stock and the way in which the warehouse is used during loading and picking of materials.
  4. Sensitivity analysis: calculation of the impact of the variations in each of the drivers considered on the size of the storage area and on the hourly daily occupation of the robotic system. The stress test has allowed to identify the ideal capacity and to verify the robustness of the system to the different scenarios assumed.. 
  5. Layout and flow redesign: find the optimal location for the automated system within the warehouse and production spaces.
  6. Economic evaluation: carried out on the basis of an estimate of the investments required for the installation of the automated system, the operating costs and the savings achieved through its adoption.


  • System Power Supply: 15Vac / 1A rated
  • Level sensor: 1 proportional in barrel
  • Temperature sensors: 1 proportional in cask
  • Outputs ON/OFF: 16 type [EIOS] max 32Vac/2A
  • Digital inputs: 8 of type [EIOS] max 32Vac/48Vdc


  • Industrial washing
  • Metal washing
  • Hospital washing
  • Mining



The system consists of several boards assembled to form an autonomous unit.

It is typically an ‘industrial’ product oriented to light industry, industrial machine tools and similar [e.g.: metal washers].

It completely manages the entire complete water-based washing cycle.

Tenet has remained constant: we’ve always focused on the intersection of people, processes, and information. As the Association for Intelligent Information Management, we help organizations put their information to work.


Equipped with proportional level sensor, PTC temperature probe, and other 8 digital inputs of the ‘advanced’ type [EIOS] [e.g.: unbalanced load, thermal-motor protection, closed porthole, locked porthole, detergent presence probe, programming access key, etc.] and 16 outputs ON/OFF 32Vac / 4A each synchronous, for low industrial voltage, of the ‘advanced’ type [EIOS] able to minimize both radiated electromagnetic interference [EMI] and harmonics conducted at the level of the machine power supply line.

The outputs manage a variety of machine peripherals, such as heaters, water inlet solenoid valves, portholes, multi-speed motors, rotation reversal, numerous solenoid valves/detergent dispensers, solenoid valves/drainage pumps, alarm signals.

It has some “FIXED” washing programs that cannot be deleted by the user but can be recalled/modified/launched, without the modifications made altering the FIXED program used as ‘base’. A large non-volatile onboard memory, allows you to create, edit, save, launch and recall many work cycles directly from the user, so in fact, to create your own library of work cycles.

A backlit display with 2 lines of 20 large alphanumeric characters with dynamic fields management, allows to have detailed information both during the cycle execution phase and during the creation/modification of the cycles, even at a minimum distance from the screen panel.

It has a serial communication port [for use with a PC] for loading data on the [DGM] terminal, usually by the manufacturer, which allows the system to be adapted to the specific machine on which it is installed; these DGMs contain mechanical and electrical data, timings, limitations, etc. specific to the machine.

The DGMs are also stored on non-volatile memory.

The communication port also allows you to read from the system all its content in terms of washing cycles, DGM and any other type of data useful to be stored [backup] on a local PC, so you can eventually create a CLONE on another machine directly from PC.

The diagnostics on the display is based on string-error + errorcode that can be found in the user manual and then better explained in terms of details, causes, remedies, etc.

The system allows the loading [always as DGM] of a file containing the ‘language’ used in the messages on the display, greatly increasing the possibilities of customization / customization.

Keyboard with 12 multifunction keys added to the 7 LEDs complete the screen of user interface.

Technology has come a long way since then, and the variety of the information objects we’re managing has changed a lot, but one tenet has remained constant we’ve always focused on the intersection of people, processes, and information. As the Association for Intelligent Information Management, we help organizations put their information to work.


  • System Power Supply: 15Vac / 1A rated
  • Level sensor: 1 proportional in barrel
  • Temperature sensors: 1 proportional in cask
  • Outputs ON/OFF: 16 type [EIOS] max 32Vac/2A
  • Digital inputs: 8 of type [EIOS] max 32Vac/48Vdc


  • Industrial washing
  • Metal washing
  • Hospital washing
  • Mining